Our mission is to provide the best baby designs, inspired by our home New York City, to babies everywhere.

The best blankets, bumpers, bibs, gift sets, burp cloths, wall art, memory books, hand print tower gifts, gift baby baskets and our expected baby robes, towels,  baby shoes and exclusive Virginia Philips baby clothes and nursery decor are competitively priced and designed by New York City artists and designers, with the help of you.

The fundamentals of our business is quality and design.
We are mothers and grandmothers and have high standards for what our babies need.

Our products go through months of testing and sampling at the manufacturers.

We bring them from conception, to production, to you.

We uphold the highest standards throughout every piece of fabric, design, workmanship and presentation we labor over.

We are focused like a laser beam to bring our vision to a reality. We may even surprise ourselves with what we will bring to you as we grow.